Their marketing team is under pressure when a company decides to be a presence at any trade show. Their marketing team must find a cost-effective and effective way to “wow” the audience while keeping it focused long enough for them to not only get some leads but also close some sales. The following questions will help you decide what trade show displays should look like or where to start.
What message should your trade show display designs convey?
Your message should be clear and concise. You might say, “We sell the best widgets in all of the world!” You want people to believe that you are the best financial consultant if you are marketing your financial services. Avoid cluttering up your message with unnecessary detail. You can simplify the “what”, and then you will have the “what.”
Who are you trying to reach?
You need to be aware of your target audience, whether you are selling widgets or marketing financial guru skills. Your booth should appeal to 20-somethings if they are the primary buyers of devices. Bold images and humour will appeal to them, while those who are retired and need financial advice will be drawn to designs for trade shows that show stability and trustworthiness.
Why should they want your product or service?
A little brainstorming may be necessary at this stage. It’s time to choose which part of your product or service to focus on. Your message will be more vital if you concentrate on one feature. While there may be many businesses offering the same effect, yours is the best, most cost-effective, and most user-friendly. Make sure your displays highlight that particular feature. You could have two unique features, such as the finest wool at a great price. But don’t try to emphasize too many of these features on your booth or banners. Once you have attracted people to your booth, you can briefly touch on these points in your brochures or literature. Do not clutter up your overall display with too many details. Most trade show attendees will tell you that if your message isn’t conveyed in seven seconds or less, then you have lost their attention.
What can your company do to help?
This is the last question that great designs must answer. Although it’s great to have an idea of who your business is and what it offers, the ultimate message must be how you can help potential clients solve their problems. Are you able to reduce manufacturing time? Give them the inside scoop on trading. How can you improve their customer service? Showcase how you can solve their problem, and your tradeshow display designs will be a success.
