Are you deciding if renting your business display at trade shows or buying them for yourself makes the most appropriate choice for your business? Both options offer a unique set of advantages. However, many business owners are shocked to learn that trade show displays rented from a rental company are actually able to offer visually appealing designs and design features as their own peers. With a variety of designs and different customization options, visitors at any particular event would not be able to tell which displays at trade shows are owned by the owner and which were hired.
Renting instead of. purchasing trade show displays
To make an informed choice about leasing or purchasing, it is important to take a look at the different reasons and scenarios in which rented trade show exhibits are a good idea. This can be due to:
Saving money
Renting exhibits for trade shows could be a better financial choice, especially in the event that your company doesn’t participate in live-streamed marketing events frequently. Rentals offer a variety of benefits to save money, such as savings on shipping, storage as well maintenance and eventually repairs. If you’re not often exhibiting, renting could be the best option.
Exhibiting in other countries
The shipping of your own exhibits overseas could be a huge problem. If your company has international exhibits on its docket, renting a booth through a local company can speed up the procedure and reduce the hassle. The provider you choose will manage the entire logistics of your booth for you and give you the time necessary to show up with your team, ready to make your presentation.
In the process of changing branding
It’s not difficult to see that frequent changes to branding happen for businesses of every size and scale. If your business is having a show coming up, renting a booth can provide all the marketing effects you require without having to spend money to update everything over a short period of time.
Enhancing your current exhibit
Are you looking to upgrade your existing stand and stands? Renting an exhibit can transform your space’s appearance without the cost to purchase elements. Best part? You can change the layout of your stand again with the rental items to give an appearance on each occasion.
Participating in multiple occasions (simultaneously)
If live-action marketing activities constitute a large element of your business’s marketing mix, there could come an occasion when you need to present at two exhibitions. If the events are on the same day or similar in time, however, they are quite a distance apart and distance, getting the same booth for both shows can be a problem. The option of renting your trade show exhibits to be used at one of the events will ensure that every person is given a personalized glimpse of what your business can provide.
Finalizing your exhibit vision
A booth that is rented is the ideal solution for business owners trying to determine the precise layout that will maximize the reach to the audience. Renting a booth for a specific number of events will aid both you and your team understand the things that are working and the things that aren’t working and help you create the plan to move forward with an exhibit that you have purchased.
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