The phrase “marketing communication” is directly at the core of what is known as a marketing discipline. Marketing communication defines at the very least four distinct marketing functions and examines them thoroughly to create an image of the market and the customer.
In essence, it’s about sending messages to the consumer and studying the response. This is what allows buyers and buyers to communicate more efficiently, resulting in more profits and an increase in satisfaction with customers. Other functions of marketing like the development of products, packaging and pricing, aren’t considered to be marketing communications.
The four types of marketing communications are:
1.) Sales
We will look at the relationship between buyer and seller or sellers and buyer. In the most fundamental sense, this can be fulfilled if the salesperson aids you to buy something by starting an exchange with you, offering an offer or answering your questions. This can also be accomplished through emails exchanged between the seller and buyers on websites like eBay.
2.) Advertising
Located within the realm of both advertising and fine art, advertising is a scientific/art completely distinct from the other. Numerous books have been written about the topic, and yet innovative, and inventive (and sometimes intrusive) techniques for advertising are being developed in boardrooms all over the world. In terms of communication, advertisements address the customer via interpolation, seeking to win them over generally through a combination of lifestyle promises, attractive images and sexual attraction (although sometimes). Advertising is considered carefully even though it’s a single-sided method of communication in the beginning; figures of sales for the product are usually the determining factor for the reaction of the customer.
3.) Public Relations (or “PR”)
The process of communicating with prospective customers as well as current customers. Good PR has become more and more essential for companies of today. Contributing money to charities and ensuring that your product is ethically beneficial or caring for your employees in a positive and supportive manner are all well-tested (and efficient) methods of PR. Profits from PR are generally implicit since PR activities usually cost cash and result in very little if any income in the short run. But, as with all PR, the sales figures will be the response of consumers. PR can also be a direct method of reaching out to the customer and showing that your business is concerned about the same issues that they are. In the current world of ethical consumption that we are living in, PR is a necessary form of marketing communications.
4.) customer service
Even though it can seem like it’s a dying art, it is an essential element of the ultimate success of any business or successor. As its name suggests, it means that your business serves the customers. Consider it this way If you were at a restaurant that had a rude, unprofessional waiter do you think twice about returning to the restaurant? If, however, you were at a restaurant that provides quality, efficient and welcoming service, Would you be more likely to return to the restaurant? This is a function that overlaps with Sales. However, it is a distinct function, for example, managing unhappy customers and creating loyalty among customers.
To summarize, marketing communications occur when the seller communicates with or communicates with the buyer, or the reverse is true. When one of these functions are operating, you’ve got your marketing communications on the go.
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