We often fail to differentiate our business from other businesses when we write websites to market our services. Our website is often the only one that sells such services. We don’t spend the time to research our competitors and see how they market their services.
This is how you should think about it from the perspective of your potential clients. They will use the internet to search for solutions to their problems. They will see a list of search results, and they will visit each one. This level will allow you to identify your competition and ensure that your business stands out from the rest. These are questions that you can ask to provide your website that makes clear distinctions about your company.
1. What makes your business stand out from the rest?
It is essential to make a distinction about the uniqueness of your business that no competitor can match. You must have sufficient knowledge about your target market to know what the best examples of these differences are. This does not mean that you are impressive because of your degrees or credentials. It means that you have unique skills and experience that no one else has. It is incredible to you and cannot be replicated by anyone else. Potential clients will only consider it if it is of great value.
2. What are you a specialist in that no one else offers?
Every one of your Internet search competitors offers a sub-speciality in the same service. Compare what your competitors offer and identify the apparent differences that set you apart. This is basically asking about the niche you serve. How can your website writing help you to claim this sub-speciality? What can you say about this niche that will set you apart from other search engine competitors?
3. What solutions can you offer that your competitors cannot?
Look at the promises made by your competitors. What are their services for clients? What is the process of their services? What problems can they solve? What solutions are they able to provide? What does this mean for your clients? You may want to make particular distinctions in some cases, such as “We don’t promise results, but we can guarantee results.” Do not copy other businesses or try to position your company against them. Instead, use the knowledge and experience you’ve gained in solving problems similar to your prospects to create your solutions.
4. What are the benefits to your clients from working with you?
Are you able to combine unique skills and backgrounds? Are you a skilled professional who has accumulated extensive knowledge and experience? These same problems have you solved for many clients before? What makes you stand out as a provider of the services that you offer? You don’t need to be shy, reserved or boastful. You can’t brag about your expertise if you don’t claim it. What are the benefits you can offer clients that provide close to 100% satisfaction? What other “collateral” benefits are they entitled to besides those you promise? These benefits are different from the benefits promised by your competitors.
5. What makes your services more likely to deliver the results clients want?
How do you know that your services are so likely to succeed for clients? Are there any special techniques you’ve developed? Are you able to understand and appreciate the psychology of your target audience? Are you able to see what your target market needs even if they don’t know it yet? Is it your ability to produce those results that makes you so gifted? This information can be conveyed on your website without appearing boastful.
When you write your website, it is essential that your business and services are distinguished from the rest. Researching your competitors is a must. Don’t forget to include that information in your writing. It will pay off to differentiate your business from your competitors.
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