Website Writing – How Can You Stand Out In Your Field of Competitors?
We often fail to differentiate our business from other businesses when we write websites to market our services. Our website ...
Website Writing – How Much Information Does The Prospect Need To Get From Your Website?
Website writing can be difficult because it is hard to determine the right amount of information to give site visitors. ...
Marketing – How Do You Keep Yourself Motivated To Market When Results Are Scarce?
Your service business's lifeblood is marketing. Marketing is essential for your business to survive. To attract new clients, you must ...
If You Aren’t Attracting Your Target Market, You Don’t Know Enough About Who They Are
If you have difficulty attracting new business and are not getting the attention of your target market, this could be ...
Marketing – How Do You Know That Your Marketing Activities Are Successful?
We expect to have a lot of clients when we market our services. Although it sounds like a beautiful fantasy, ...
Marketing – What Can You Realistically Expect From Your Marketing Activities?
Many business owners have unrealistic expectations of the results they want when they embark on a marketing campaign. It is ...
Marketing – Ways To Assess Your Marketing Efforts When It Seems They’re Not Working
You have spent hours, weeks, and months marketing your service business. Is there a new business? What's wrong? It's not ...
Marketing – How Do You Ascertain the Right Criteria To Qualify Clients For Your Services?
Clarify the criteria that you use to determine prospects who are potential clients for your services. You want to identify ...
Marketing – What Does a Prospect Need to Know About Your Business to Become a Client?
Marketing your services is challenging because prospects need to understand your business before they will decide to be your clients. ...
Marketing Writing – You Can’t Sell Your Services Without a Clear Marketing Message
It could be that your marketing message is unclear, and you're having difficulty selling your services. If a prospect is ...
