Product managers are responsible for the product’s development. Once we’ve created our definition of product development, our objective is to acquire as many customers as we are able to with our service. After we’ve gained specific customers, what do we do? This is among the things they haven’t taught us at product manager training: what do you accomplish with customers you already have. It is evident it’s you must discover ways to communicate with them.
How to Connect with Your Customers
So, you’ve identified the current customers of your product, and you’d like to get in touch with them. How exactly should the product manager approach this? The answer is already at your desk on the phone. This kind of ability isn’t found included in the typical product manager resume.
What does this mean? Oh, timid, the first is you’re likely to need to get on the phone and begin making many phone calls. I’d recommend that you be aware of what your customers are in. Begin calling customers in earlier time zones from the beginning and then gradually move to the customers who reside in the later time zones.
It’s not possible to be able to reach every single customer you attempt to contact. Based on my experience in this regard I’m going to inform you that you’ll only be able to convince about 50% of your customers to answer the phone when you contact them. If they answer the phone, 20 percent will inform them they’ve got many other obligations and aren’t willing to engage with you. But, this leaves you with 30% of respondents (roughly 15 percent of your customer base) who are eager to speak to you.
What Should You Do When You Engage With Your Customers
Great, you’ve had one of your products’ clients on the phone. What now? You’ll be eager to get into the lives of these people. You’ll want to find out all you can be aware of about them to be able to comprehend how they think.
That means you’ll have to ask them a few questions. The questions you ask them can begin with information that tells you who they are, what’s their title of employment and how long they have been employed at the firm, where did they previously work and more. You must then look at the reasons and how they utilize your product. Don’t be shocked when they don’t utilize it in the manner that you wanted them to or if they’re not using it in any way. This is something you should be aware of.
The most important thing to remember about this type of call is you’re trying to be more than just a supplier to your clients. You need to be able to connect with them. That means you don’t wish to resolve their issues on this phone call, and you don’t wish to defend your product. Instead, you should take the time to listen and gain a better understanding of your customer to ensure that you can assist best in the near future.
What does this mean for What Does This Mean For
Finding customers who will purchase your product is just the first step. Making contact with them, you have to do. Yet even though this should be a component of our product manager job description, many of us product managers don’t know how to connect with customers once they have joined the club.
To meet people, all we need to do is dial the phone. It’s true that we can’t be able to connect with all of them, but we’ll be in a position to connect with plenty of them. The reason we wish to get in touch with our customers is to discover the ways they use our product.
The more opportunities you have to interact with your customers who are already there and prospects, the greater your chances to gain knowledge about the customers who are buying your product as well as the product itself. Spend the time to contact your current customers, and you may surprise yourself with what you discover.
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