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One Marketing Plan Does Not Fit All Lawyers

December 22, 2021
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One Marketing Plan Does Not Fit All Lawyers

I’ve discovered that legal marketing is available in a variety of styles and various strategies. Like my divorces, one solution does not meet every case. Numerous factors are considered when deciding on a marketing strategy. Apart from that, it is important to be aware of the degree to which you’re a new or experienced lawyer; whether you are only a sole practitioner or work for a larger firm; if you work in a large metropolitan area or a small town; and in what areas of law in which you focus your practice in.

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In actual fact when you search the Internet for “legal marketing tips,” there are countless pages of information. The most common conclusion is that lawyers should think of their practice as an organization. There is no longer a time when we posted an advertisement on our door and our clients showed up. Each year the competition grows.

In addition to our responsibilities in the legal profession, lawyers also act as salespeople as well as public relations specialists and marketers. Our job is a continuous cycle of finding potential clients, converting them into clients, assisting the client and then, when a case is completed, and repeating the process. Nowadays, it’s more crucial than ever before to ensure all our customers are happy. If our clients are not satisfied it is possible for negative reviews to be posted on the Internet.

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Rule #1: Use the Web/respect the Web.

While reviews from customers on websites are an excellent source for potential clients, the legal industry differs from the majority of businesses that ask for reviews. Companies that provide thousands of customers each year, like restaurants, are among the most frequent customers of these websites. However, the majority of law firms provide a smaller amount of customers. A negative review of small businesses is far more damaging than one for a big company.

One of my coworkers who is an attorney with impressive solo practice and a good reputation she has operated her business in the traditional method, without the latest technology. While always successful, intense competition is taking over her business. Recently, she announced that she was taking steps towards their first Internet marketing venture. I was certain she was planning to reveal the launch of a website that was desperately needed. Instead, she said that her first attempt at marketing was to spend thousands of dollars to pay for Internet marketing on a particular review website. The site allows for client reviews to be encouraged, and they can be posted easily. However, the lawyer has no influence over the opinions of the clients.

When you incorporate review websites into your marketing plan I recommend establishing an organized plan for the event you get negative reviews. Marketing professionals refer to this as “reputation management”.

Rule 2: “If you fail to plan, you are planning to fail! “*

The friend I mentioned earlier didn’t have a specific strategy to manage her business. I would have developed an outline of the plan that would have included the review site, however, it did not limit it to just the marketing aspect in any one way. Other areas of potential are Internet marketing, print advertisements, face-to-face meetings publications, speaking engagements such as networking events brochures, business cards, and more. Before you jump into any marketing endeavor, you should consider the pros and cons listed below.

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Is there any drawback?

* Is there a benefit?

What is the cost?

* Does ROI (ROI) worthy of the investment or work and energy?

* Is there going to be a flood of inquiries and calls from those who aren’t customers?

Rule #3: Develop a well-organized marketing plan that includes goals, objectives as well as timeframes.

After you’ve done your research and gotten familiar with marketing strategies, you can decide the areas that interest you. It is either necessary to execute the marketing strategy by yourself, or in the event that your budget is sufficient hiring an expert. Be careful not to eat too much then you’re able to chew. Begin with small, manageable steps while you build momentum, you can keep increasing and extending your efforts. Create timetables to add phases to your campaign.

Rule #4: Assess your marketing strategies frequently.

I have a close friend who is well-known as a professional. He believes he is the best at networking and is often seen at networking seminars, meetings galas, galas, and charity events. He is a regular at as many events as he can — at times nights, he attends more than one. He has a dazzling smile and an enviable personality. This is why there are thousands of his friends. Surprised my friend has confessed that the meetings haven’t produced many referrals for him. He has complained that he goes to the events, and has made some great acquaintances there however, his contacts from these events do not refer to him in many ways.

My friend, who is the “king of networking”, must think about what his motive is to attend every event and whether these goals are being achieved. Every person attending a networking event has a reason for attending however the motives may differ. Many are looking to develop connections for business and others go to meetings for educational reasons. Others attend just to have fun. It is crucial to understand the reason you’re attending the event and ensure that you’re meeting your goals. If your goals aren’t accomplished, you might be thinking about refining your strategy or opting to devote your time to other activities that could be more productive.

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Remember it is an art, not one that is a science. A method or style that is effective for one lawyer may not work for an attorney with a different style. There’s plenty of trial and failure. It is important to identify those areas that you believe are suitable for your style of practice. Adheres to your plan and be sure to give your best.

 

 

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