Nearly four years following that devastating Christchurch earthquake and tsunami, we are experiencing a surge of visitors to our stunning country. With the annual revenues from tourism of $24 billion and rising, every New Zealand business is seeing an increase in revenues. The healthy tourism industry is good for New Zealand, and with the goal of increasing to $40.1 billion annually by the year 2020, The opportunities for the economy of New Zealand are enormous.
With more companies seeing an increase in sales this is the ideal time to begin asking your customers what they’d like and expect from you to have a better experience. Making sure you provide a memorable and enjoyable experience for your customers can not only improve free advertising by generating positive word-of-mouth but the experience of your customer will be extended by bringing them back.
How can you gauge your success and ensure that you provide all the services your customers require to provide an outstanding experience?
The measurement of success can take various types. Engagement on social media can be an indicator of the popularity of your service or product, however, a lack of engagement may also indicate that you need to build a stronger and more efficient presence.
Before you invest your precious marketing budgets on advertisements discover what your target audience would like to hear and be engaged with. The ability to ask questions can be achieved in various ways.
The most efficient and economical method is via online surveys.
In particular, online surveys capture the correct information from the right people, by using the appropriate methods, at the right moment.
Ask a variety of questions about the reasons your customer’s purchase and their expectations, as well as their behavior during the purchase and, lastly, their overall satisfaction. The ability to collect data on expenditure can be a very useful indicator when introducing additional products or revising the existing pricing structure. Demographics and the most popular marketing information can be used to plan the next advertising campaign and also to better tailor your product to fit the market.
Consider a visitor attraction such as one that is a wildlife or nature park. Following the visit, customers are provided with an online survey which asks why they went to the park, how they wanted to see and what they experienced in the course of their visit, and their general satisfaction. Other questions regarding expenditure during the visit can help to determine areas of the company which requires investment to stimulate the growth of spending.
What is the reason you should be able to measure your success?
Positive experiences are essential. This will increase the likelihood of being recommended on websites such as TripAdvisor as well as other social networks. Companies that have higher ratings and positive reviews are likely to experience an increase in customer satisfaction and consequently more revenues.
The outcomes of the online survey will reveal various operational and marketing aspects:
What aspects of the company are most important to the customer?
* What advertising and marketing campaigns are proving effective and how to best invest the future budget
* Areas that offer competitive advantages or disadvantages
Note the performance of staff members who are the most important
* Show the value of your business to other stakeholders or investors.
A festival of the arts is typically an array of events and events that are spread across the area of a city. Conducting your own online survey and analyzing the results will reveal that your audience prefers advertisements in newspapers over paid advertisements via social networks. It can determine the amount of money spent on each event, and the type of merchandise to offer to get your customers to purchase more. However, most important, it determines which sponsorships work best that permits you to contact key suppliers to further invest.
How do you analyze results benchmarking
So, if you have the ability to collect all this data then why would you need to take more than an online survey each year? The answer is simple: Markets and people change.
Knowing the moment when change occurs and being prepared to adjust to it can be the most important thing. How do you know when things have changed?
Try to survey your customer base each quarter. Examine your results in relation to time. Recognize any outgoing and incoming trends. Find out what your customers want to see, and adjust accordingly.
Regional events are massive. With more than a thousand people attending these occasions, finding shifts to their attitudes and behavior isn’t easy. Comparing your results to the previous year’s results can quickly reveal variations and outliers within the crowd, providing you with the opportunity to modify and enhance your offerings.
The rewards are great, take the time to evaluate them. Find out about your customers better, what they enjoy and don’t like the most, what they are expecting from you, and the way they would prefer to be. Spend less on marketing efforts and invest in offers that perform. Compare these results with time to detect changes and then act according to the changes.
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