What does business communication actually vital to you and your professional service company? Do you care about how you interact with your potential clients or customers, clients, and clients? How about your employees – do they require high-quality communication, or are you able to count on their experience in discernment?
It may sound like fun questions, but you’ll be amazed by the funny responses that people provide. The foundation of business is relationships, and good relationships are based on good communication. Business communication at its best is directly reflected in your bottom number.
It is true that the market is competitive for any professional service company, and competition is intense. However, savvy marketers recognize the vast opportunities present in the present. To be successful and survive in the present, companies need to recognize that traditional methods of marketing aren’t working any longer. It is no longer a case of single-channel communications marketing gimmicks, and corporate-focused messages are gone. Business communication is a genuine dialogue with a focus on the needs of the customer.
Business Communication Means Reaching Out
There are specific strategies you can follow to keep lines of communication open with former clients as well as current clients. Here are a few suggestions for keeping in contact and encouraging dialogue.
Send articles that are relevant to a customer’s field of specialization. Cut and send the article along with a note such as “I thought you’d be interested in seeing this.”
If a client or business is featured in a newspaper or article, take this as an opportunity to reach out. Cut the article out and print out the website or write a note of congratulations to them for their attention. Also, if a business wins an award, you can send an acknowledgment note to the person you have contacted.
Explore new avenues of activity in your field. Each time a legislature makes changes in your industry, there’s a reason to get in touch with your customer about the move.
Tried and True Business Communication
When you communicate with your contacts in business, you need to make a statement that clearly communicates your business ethics. The message should be concise, clear and understandable, and included in everything you do. The statement should be written and understood by speaking or writing it throughout all communications, including advertising direct mail, press relations such as business cards, phone greetings and letterheads, and social media sites or presentations, as well as any other written or oral communications with clients.
There’s much more than playing your brand’s drum. Electronic communication such as emails, mobile phones, and newsletters have certainly made it easier to maintain contact with your clients. If you believe that electronic communication is the best way to keep customers and aid in closing the sale, then you should reconsider your thinking. Your customers and prospects will inform them that they appreciate the time-sparse interaction that only a face-to-face meeting can provide. There’s a magical power in the act of eye contact paired with an embrace, and that is the best business communication of all. With many things to be riding on the bottom line of your business, how much does business communication really mean? It’s all about everything!