Just imagine for a second that you were a product manager responsible for the candy bar. Let’s suppose that the candy bar was invented quite a while in the past, perhaps about 1920, or perhaps the packaging was beginning to look aged. This wasn’t part of your product’s development definition. What are the best ways to do it? How would you update the appearance of your product’s “look”?
What Not To Do When Changing Your Product’s Packaging
Product managers can frequently get too involved with our products and find themselves looking at the things we don’t like, and we’re enticed to make changes in order to improve the product. Even though we may think this will appear excellent on our resumes as a product managers, however, the impact it has on the product isn’t going to look appealing. The same thing happened when Chocolate manufacturer Goldenberg was sold their business for Just Born in 2003. In the deal was “Goldenberg’s Original Peanut Chews,” which were produced in the 1920s.
In 2005, Just Born realized that the product needed a fresh design to make it more effective. They updated the packaging and launched an extensive launch. It didn’t work. The new customers weren’t drawn to the product, and current customers were not able to locate it.
There were a number of errors that were made in the packaging of the new product. The most notable was that the word “Goldenberg” had been removed from the packaging. Customers frequently referred to the product under “Goldberg or Goldenberger.” They were unable to locate the product they desired. The colors were also drastically changed. The brown and red colors of the old packaging were substituted with an orange package with red text. The new packaging did not look like the one that was previously used.
What To Do When Changing Your Product’s Packaging
What the product management team of Just Born had forgotten is that nostalgia is a significant factor in the eyes of your consumers. The fact that you are trying to alter things does not mean they are looking to alter things. The first thing the product manager could have done was test multiple designs in the market in which the chocolate bar has generally been well-loved. The designs that received a positive response could have been then evaluated in a larger market.
Second, the product manager was required to figure out which elements of the previous packaging appealed to the most customers. In this instance, the title “Goldenberg” and the star design were both strongly associated with the item in the customers’ minds. This implies that both of these design elements had to be prominently incorporated into the design of the future.
Suppose you are making a product that is old-fashioned; the product manager must be able to appeal to your customers’ desire for nostalgia. This can be achieved through a variety of methods in the area of packaging. The most effective option is to choose the typeface you decide to use. Deciding on the appropriate font to make use of will go a long way to telling the customers the story you wish they to be able to hear.
What All Of This Means For You
Change is an ongoing aspect of the job of any product manager. It’s the element of our product manager job description. The way we package our products could play an essential role in how customers see the product. There is a possibility that we will modify or upgrade our packaging for our products in order to increase sales. But, we should be extremely cautious when doing this.
It’s not difficult to commit mistakes when changing your packaging. It’s easy to make drastic modifications that cause your customers to not be capable of recognizing the product they’ve come to recognize and appreciate. A better approach to approach this is to try a variety of designs in areas that are associated with your product. You can then expand the test to include the most well-known designs. Be sure to make use of typography to capture the nostalgic feel of the packaging that your product was sold in.
The great thing is that it is feasible to alter the way your product is packed. This will allow you to bring new life to an old product. Be careful to ensure that the way you package your product moving forward is recognized by your loyal clients.
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