The majority of small-scale businesses are focused on attracting new customers. Once you’ve gotten the customers to purchase once and leave, how do you get them back for more purchases? In certain ways, it’s easier to convince customers who have been loyal to you back rather than to attract new ones. Your previous customers have proven that they love your company, the products or services you offer since they opened their wallets to purchase it. But, gaining their business back is not a guarantee. One of the best methods to promote returning customers is to implement an incentive program.
It’s easy to do
The process of creating a loyalty program for your company doesn’t have to be complicated. It could be as easy as providing discounts or freebies which are limited to previous customers. For instance, a car dealership may have discounts on maintenance or their new car purchases which first-time customers cannot avail of. The key is to make customers feel like they’re in an exclusive club that has advantages that they could not get if they were to go somewhere and did business elsewhere. What these privileges such as discounts, freebies or other benefits will differ from business to firm, however any business could come up with an effective loyalty program for the industry they operate in.
One of the greatest benefits for loyalty programmes is that they provide the possibility to learn more about your clients. The fact that they’ve purchased from you previously is a great source of information that are valuable in attracting potential customers. Whatever has brought them to your company is likely the thing that will draw your potential customers in the future as well. Find out what the appeal is, and then focus on improving it. An effective method of collecting the information you need is to offer customers an offer of a discount or freebie in exchange for their complete a survey to you regarding the reason they bought products or services from you.
A loyalty program for customers should not be limited to just one company. It is sometimes beneficial to create an incentive program that is complemented by similar business. For instance an auto dealership could offer a loyalty program with a local auto repair shop. The benefit of these partnerships is that those who purchase from one shop will then be urged to visit the other. This way, each business gets access to a client base that they otherwise would not have contact with. Programs for loyalty can be based on the same theme, for instance as when you purchase at a specific dealership associated to a particular brand, then you have access to discounts and other benefits at any dealer for the same brand.
Effective loyalty programs boost sales. They do not have to be complicated or expensive to manage. The loyalty programs are also an invaluable source of information. Sometimes , the loyalty program can be improved by adding others from similar or similar field. Consider experimenting with a client base loyalty program now and you might be surprised by the outcomes.
Gateway to Entrepreneurial Tomorrows, Inc. (GET) is an organization for non-profits that encourages economic growth starting from the bottom of rural and urban regions of the Mid-Hudson Valley region of New York State. The free services offered by GET are primarily for minorities, women and those with low incomes who are looking to establish or grow their business. GET is headquartered at Poughkeepsie, Newburgh and Haverstraw. Business Development