It’s 2013; marketing professionals are promoting social media as a new avenue to study. However, ideas for email marketing remain relevant as the medium is still the best of all methods of marketing or advertising. It’s logical, in fact, that every Internet user who has an account on social media has an email address as well due to the fact that you must have an email address to sign-up for an online account.
The issue lies in the fact that the current generation of marketers is so obsessed with social media that their marketing abilities via email have become a fetish. If you’re among those marketers, it’s advised to study and then try to implement these concepts, as they were still relevant in 2013.
Choose to make your focus informative or educational instead of a sales-based
The issue with a lot of marketers today is that they see email marketing campaigns as just displays of their products or services; people are getting sick of marketing and sales pitches messages that employ these strategies directly to the inbox of spammers. Email marketers need to learn how to design messages that educate and entertain, as well as educate in order to convince readers to read and, eventually, purchase.
Make it Local
People respond more positively to information and offers that are close to home since they are more pertinent. Make sure to provide promotions, offers and details that relate to their specific location or have access to within their neighbourhood.
Create Original Content
The marketing ebooks or health ebooks, as well as all other ebooks, came from two or three sources and were repurposed to death. Remove them. Make your own content and ensure that you have value.
Use New Technologies
There is a new technology currently being developed to enable higher rates of delivery. Ask your email provider to verify the legitimacy of your list of email addresses or “sanitize” the list prior to sending out the actual email. If you have a large number of email addresses that are not active in your email list, it decreases the rate of delivery.
Integrate Mobile with Your Campaign
While email remains popular, 2013 saw a change in the manner of accessing the service changed. The number of people accessing their inboxes from mobile devices is much greater than the people who access their inboxes via a desktop computer. This means that you must make your emails legible even on a tiny screen, and you can benefit from the capabilities of locations that are built on mobile devices to send messages that are specific to your location.
Do not forget graphic design acrobatics.
Today, we’ve lost their appreciation for the visual appeal of desktop publishing. And even though the web is still regarded as an image-based medium, however, the number of bells and whistles that you have to include in your layout to make a difference isn’t feasible with email’s admittedly minimal design support. If you were marketing via email in 2013, you need to be able to step away from being an untrained graphic designer and draw attention to the content, not the formatting. Although there are certain best practices for the layout to be followed, they’re intended to ensure that your emails are accessible and easy to read rather than to display your creative skills. Also, reducing the flair can allow you to create mails that are easy to download and view on poor mobile devices.
Incorporate Social Media into your Campaign
This may sound like we’re taking down Social Media in favour of encouraging mail marketing. However, the reality is that there’s no contest with the other. Marketing through email remains the most effective. However, social media is compelling and ignoring it would be an affront to your business. If you genuinely wish to make your reach broad, both literally and metaphorically, you must incorporate social media in your marketing campaigns. It is possible to link to social media channels via your email messages and reverse the process. You can also make use of Facebook and similar platforms as funnels to sign up for your mailing list.