Every Monday, I review the Google analysis of clients. I am impressed by those who make use of Facebook for their business. I am amazed by the volume of traffic coming to the company’s website through the Social Media Channel. Do I feel surprised? No. You may be wondering what the reason is. If so, take a look at these interesting statistics:
None of the people who visit Facebook all-day
128 million Americans
14 million Canadians
If you look at the math, this is about 40% of inhabitants of the county in which you live are on Facebook every day!
If your target customers are ANYWHERE across North America, over the age of 13 and connected to computers, the chances are that they are prominently depicted on Facebook. Thus, ignoring this site for your marketing may not be the most effective option.
Why am I awed by the amount of traffic that is coming to the corporate websites of my clients? Because being on Facebook does not aid your company… however, using Facebook efficiently can. Facebook just launched an upgraded version of Facebook for Business Resource. It’s definitely worth taking a look not only for tips regarding the tips given below but also for some fantastic successes that will aid you in creating a unique way to promote your website.
While this list isn’t comprehensive, here are some innovative, easy and affordable methods to get your small-scale business Facebook:
1. You’ll need a Corporate Page
Here are 14 Reasons to Use
2. Make sure you regularly post on your Page
Ideas, tips, important updates from companies and industries, conversations, promotions, as well as contests make your website to life. When together with the other points below, they are what can increase your number of followers and boost the amount of traffic that comes to your site.
3. Add Calls for Action to your page
Calls to action can encourage your Facebook followers to LIKE your page, share your posts, visit your website, participate in a contest, try your product/service or subscribe to your newsletters/blogs/YouTube Channels/other social media channels, etc.
4. Promote your company page via ads
There is a myriad of creative methods to accomplish this, which can significantly increase the results. Also, you need to consider a different approach to the advertisements. In contrast to Google, where users are looking for something particular, however, on Facebook, they’re typical to socialize. Your ads must be noticeable, catch their attention and divert them from their conversation to get them to make them take action.
5. Enhance your posts
Your posts are only seen by 16 per cent of your followers; however, boosting the visibility of these posts with just $5 could boost exposure significantly and be targeted not just to your followers as well to your specific viewers on Facebook.
6. Promote your business on your company’s Facebook page to promote the website. Facebook for the promotion of your business website
If you are able to provide a free ebook or event or offer an opportunity to try out your service or product, Consider making use of Facebook ads to bring visitors directly to your site instead of just on the Facebook page.
A CREDIT CARD TO GIVE FACEBOOK A TRY
The time to set up a Facebook business page: 30 minutes
(granted, it can take longer if you upgrade it and add additional functions as time goes by)
The cost of creating a business page is free.
Posting time on Facebook is 15 minutes for each post.
Cost of posting on your Facebook page – No cost
Min. cost to boost a post $5
Time to setup boosting an article – 5 minutes
Min. cost for advertising per day: $5
The time required to create an advertisement is 5- 30 minutes.
Monitor your Facebook’s effectiveness for 15 minutes at a maximum per day
It’s not challenging to come up with a list of reasons WHY a method like Facebook could not be effective for your company. You can bet I’ve heard many reasons, such as:
” There’s no way I’m a Facebook user.”
“I’m marketing to businesses, not consumers.”
My answer is the same. Do not be averse to it until you give it a fair shot. It’s not expensive in terms of time and money to try it, but the rewards are likely to be worth it!