You’ve just completed the first direct-mail marketing effort. What now? Marketing is about creating and improving your strategies to increase the ROI. The statistics aren’t lying. Direct mail works, and it’s effective. The Huffington Post recently ran an article that explains how direct mail isn’t “dead”, as some commentators would like to say (the article notes that the response rate for customers who are already in the business is 3.4 per cent, in contrast, to.12 per cent in email).
The numbers are available to support it; however, sending out a few postcards isn’t guaranteed to give you the 3.4 per cent response rate. If you’ve conducted a direct mail marketing campaign but weren’t thrilled by your results, you shouldn’t remove this from the marketing strategy at this point. Here are five easy steps that you can apply to any future direct-mail marketing campaigns
When it comes to lists, It’s not as complicated.
Do you have 10000 people on your list? Yes, but do you believe they’ll take an interest in the specific deal? The first thing to consider is the audience this mailer will target, and then divide your list of email addresses accordingly. According to MailChimp, email list segmentation will result in a lower rate of clicks and opens and also lowers bounce rates. Furthermore, limiting who receives the email will reduce the expense of printing the document, leading to an immediate increase in return on investment by saving some cash.
Create a clear and straightforward call to action:
I’m always amazed at how often I come across an advertisement that doesn’t have a clear call for action. Before you even launch Photoshop and begin creating, consider two things 1. What would I like the receiver to do after receiving the mailer? 2. How can they know how to take this action? Make clear to your client instructions on how to avail the benefit you’re giving them (an example CTA could be “Call today to make a reservation before this amazing deal runs out!”) And make it as simple for them to take advantage of the offer.
Don’t limit yourself to Direct Mail.
It’s known as “marketing mix” to explain why. Make sure that the recipient knows that they are able to get more information on your website and also visit you via Twitter and Pinterest or phone right now and speak to a natural person! There is no marketing tool that exists in isolation. Be sure to provide numerous opportunities to begin conversations with the person you are targeting.
Contact them Not At Them
One of the most enduring tricks to write copy in the book and an effective one. Efficient. Always compose your letter as if the receiver is one of the top people on earth, in addition to being the exclusive person who will be receiving this offer. Instead of simply writing, “This is a wonderful sale! ” Instead, you should write “, You’re going to be thrilled by these sales!”. When you make your emails personal and personalised, you can anticipate an increase in your ROI.
Include an expiration date:
The best sales don’t (or should not) last forever. If you offer a discount for an indefinite period, it can result in an immediate increase in return on investment. Imagine it this way: If people think that the offer will last forever, the person who received it will think, “I’ll definitely benefit from it at some point”, and then, often, they don’t, and sometimes forget about it altogether. However, if you’ve got an excellent deal that will expire within two weeks, the buyer is likely to be thinking, “I must not let this offer disappear, so I must get it done now!”. Of course, if someone contacts you within the next day of when the “expiration date”, it is possible to extend the offer and still make the sale!
There’s an abundance of ways you can enhance a direct mail marketing strategy, and a lot of what you discover comes from testing. However, by studying and understanding as much as you can before you start, you will be able to improve your direct mail marketing campaign and gain more customers.