Since the beginning of trade shows, banner stands have been an integral part of event marketing. These portable and lightweight signs are perhaps the most versatile tool a marketer has at his disposal. Graphic displays are used by exhibitors to promote their brands, inform, and direct traffic flow. It is crucial to design and create these essential components.
These are the essential things to remember when designing your custom design.
1) Select a Size —
There are many sizes available for banner stands. Telescoping models can reach above crowds, while smaller tabletop models can be used for private presentations or booths. Banner stands can be of any height and are usually made of long, high expanses or vinyl fabric that hangover or on top of a pole or frame. When deciding on the size of your banner stand, consider the following questions.
* How will the stand be used?
* Is it necessary to set it up outside?
* What size display will you need to fit your graphics?
* What is the minimum space requirement for shows you attend?
* Would you like to combine multiple displays into a larger graphic?
* How will the portability of your display affect your decision about a size?
2) Choose a Style —
Modern banner stands come in many innovative styles, making them more versatile than ever. Because they can be easily pulled into their bases, retractable banners are trendy. You can choose from single- or two-sided models. They also come with attached merchandising platforms. A curved base allows multiple stands to be combined into an arch backdrop. Layered graphics are the latest innovation in banner stands. They create depth and dimension. Make sure you discuss all options with the manufacturer who will create your display.
3) Commission the Design —
After you have selected the size and style that suits your needs, it is time to design the display. The design team at the exhibit manufacturer will collaborate with you to develop and edit the final design. They may also create high-resolution proofs for you to approve. It will take a few days to complete the procedure, depending on how complex it is and how involved you are in the process. These displays are an essential part of your overall marketing strategy, so make sure you take the time to ensure they are done correctly. After you approve the design, the manufacturer will print it according to your specifications. Once it is assembled, it will be sent to you.
4) Reviewing the Completed Banner Stands —
Although this may seem obvious, once your display arrives, be sure to remove it from its base and place it on the pole just like you would at an event. To ensure that the product is in good condition, check it for damage or any printing or graphic errors. Although most high-quality manufacturers have an in-house quality control department, you should ensure that the exhibit meets your requirements before it is allowed to go to its first exhibition. Banner stands are a crucial part of event marketing strategies. It is best to avoid getting in the field and finding out that there are problems.