Attending a trade show is difficult enough without actually getting people to stop by your booth and learn more about your company. Contests are a great way to achieve this. Contests must be managed correctly to ensure success. These tips will help you ensure your event is successful.
Advertise Your Contests Online
Your contest must be well-publicized! Your chances of getting people to stop by your booth to enter the contest are slim if they don’t know about it. Post something on Facebook before the event or send a tweet to your followers to inform them that there will be a giveaway. Encourage your followers to share your Facebook post, retweet or tweet your message. You can also offer a coupon code or giveaway for simply sharing or retweeting. This simple act will help you reach all of your customers, even those who cannot attend the event.
Give away something that is related to your business.
You’ll notice a common theme among giveaways at trade shows. Although tablet computers are prevalent, think about how they might relate to your business. They probably won’t unless you’re an electronics retailer or manufacturer. You’ll see people flock to your trade show stand if you give away something everyone wants. Although this may sound great at first, it can lead to sales staff not following up with leads who aren’t interested in your products and services.
Give away anything that is useful to your customers instead. Consider giving away a product if your company makes it. Offer a free service or consultation if your business is service-oriented. Keep in mind that you are focusing on quality leads and not quantity.
Get customers to visit your trade show stand.
You should get plenty of people to your stand at trade shows if your content is well-publicized. While it’s common to see other companies have a fishbowl filled with business cards, this is not the best way to organize a contest or collect leads. Before you invite people to your content, it is essential to have a conversation with them. You should have your entry forms ready to hand, and you can also give them out to visitors as you speak. However, you should also have some literature on a shelf or on a table, in case you have to sell other prizes.
While contests can be a great way to get people to your stand at trade shows, they must be done correctly. These tips will help you make your contest a success. Online advertising, offering a prize that is relevant to your business, and asking attendees to come to your stand at the trade show to enter are all great ways to get qualified leads.
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