Marketing events are not just about attending. To ensure strong ROI, there are many tasks you need to complete before the event begins. You should prepare well in advance if you plan to bring your trade show exhibits to an event. These tips will help boost your company’s bottom lines, which is something every marketing manager can appreciate.
Register Early to Attend Your Trade Show Displays
It’s true, even though it sounds cliché. You may be able to request a spot at your trade show displays if you are one of the first to register for an event. There may be discounts for early birds, which could save you a lot on your registration fees. You can also sign up early to save money on registration fees. This will allow you to start employee training. This will help your staff be ready to answer any questions attendees may have about your company, products, or services.
Advertise Your Presence!
Let your potential customers and customers know you will be attending the event. Although many companies send out press releases to announce their presence at the event, it’s not the only way to attract attention to your booth at trade shows. Many companies used to mail out announcements about their presence. However, there is a more cost-effective and efficient way. You can use Twitter and Facebook to promote your presence and connect directly with customers. But don’t stop there. Reach out to journalists and industry bloggers to spread the word about your attendance.
Get in touch with other exhibitors.
The chances are that your competitors will also be attending if this is an industry event. It’s possible that companies will present products that are complementary but not rival. These companies may be available to help you direct attendees, to your trade show booths. To encourage attendees to visit each other’s trade show displays, you could hold a contest. You might offer small prizes or the chance of winning a larger prize for those who do. Next, make a commitment to share leads. Although it may require some coordination, the end result can be larger potential customers with less hassle.
It is essential to be as busy in the weeks and months leading up to a marketing event as you are during it. Don’t relax and let the time pass. Sign up early and promote your presence via blog posts, tweets, and Facebook. Then, connect with other exhibitors to increase your lead base. These things can be done before your exhibits ever reach the floor. This will ensure that you have a positive experience that can increase your company’s return.
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