Trade shows are the ideal setting for meeting potential customers as well as for establishing relationships and creating leads. To reach your intended audience, you must have an exhibit for your trade show that will make a good first impression. The challenge is picking a layout and arrangement that is suitable for your needs today and in the near future isn’t easy.
It is tempting to let the price guide the design you choose. However, the price alone isn’t a reliable indicator of a design that lasts over time and gives you a return on investment. The market is flooded with low-cost displays that have very little or no value in the long run.
In order to help you make the best choice to make the right choice, we’ll outline five essential factors to consider when buying an exhibit at a trade show below. Together, they’ll allow you to select an exhibit that will give you the most impact on your dollar.
#1 Types Of Displays On The Market
Displays at trade shows are available in various sizes, shapes and types. It is important to know the advantages and pros and cons of every one of them. For instance, pop-ups are light and easily transportable. They’re also suitable for small areas, for example, e.g. 10’x10′ and simple even for one individual to set up and takedown. However, they’re not flexible.
Modular exhibits allow you to adjust the layout according to the dimensions and shape of the rental space. But this added flexibility can result in the cost of renting.
Truss systems are perfect for displays with a distinctive look. They include a range of parts that can be arranged to give your display an impressive look.
It is also possible to have an exhibit specifically designed for trade shows made specifically for you. Be aware that these systems could be a significant investment. Make sure you work closely with the designer of your display to make sure the design meets your expectations.
#2 – How Long will Your Booth Last?
Your booth must be made from durable materials that will endure constant transport and also repeated installation and taking down. Durability allows for multiple applications. If you’re going to be attending many events over the coming years, you’ll require an exhibit that doesn’t break down.
You should expect your booth to last at least three years. Request the vendor to confirm this estimate prior to buying one.
#3 – Amortized Cost (Per Event)
We’ve previously suggested that the price tag of the display at trade shows isn’t a good indicator of its value over time. Its real value is contingent on the number of times you can make use of it.
Think about a booth that costs $10,000 but is destroyed after 10 events. The amortized cost per show for it is $1000. Compare that to a more expensive exhibit, which costs $2000 and runs for 30 days. Its cost average per event will be $667, significantly cheaper than the previous option.
It is crucial to consider more than the price. It’s not the complete story of the worth of the property.
#4 – Do you need to make changes?
Your trade show display isn’t a product that is sold as soap bars are. Your exhibit needs will likely change over the passing of time. It’s crucial to consider the extent to which your display will be flexible enough to accommodate these modifications.
As the year’s progress, you might need to design more striking graphics; you might need to modify your messages, or perhaps you’ll enjoy such satisfaction as an exhibitor that you’ll need to lease additional space for future events.
Does the display you’re looking at allowing for these and other modifications? If you decide to purchase a display, do you choose one that can grow with your business and be able to adapt to shifts in direction?
#5 – Should you rent A Trade Show Exhibit?
If you’re operating on the smallest budget, it might not be possible to acquire the latest modular inline systems. There are alternatives. One option is to rely on pop-up banner stands, displays and other solutions that cost little. Another option is renting an exhibit that is more expensive.
Renting is a great option based on your needs. It gives you many benefits without the huge initial investment needed when purchasing new. As an example, it will always be in a great state of repair. Additionally, you’ll have the chance to experiment with different sizes and configurations to determine what ones are most efficient for your requirements. Additionally, the display you rent will feature modern elements that reflect the latest trends in design.
There are, naturally, advantages to buying the latest trade exhibit. However, if your budget is tight, renting an exhibit is an option.
With all the choices, choosing displays can be daunting. To get the best worth for your money, take a look at the five points mentioned in the previous paragraphs. They’ll keep you focused on deciding which exhibit will meet your specific trade show marketing requirements.