Suppose you’re a pro in showing. You’ve been to more trade shows than you’ve ever been to and expect to attend several more over the next few years. However, there’s an issue. The display you have, which was thought to be top of the line a decade ago, is now deteriorating. It’s also looking old-fashioned with shades and graphics that might seem modern a decade ago but are now out in tune with modern trends in design.
In short, you’ll need an alternative. You require a trade show exhibit that draws event-goers and helps your brand gain visibility. The problem is finding the one that meets your requirements within the budget you is able to manage.
There are two choices to choose from: You can buy an all-new exhibit, including kiosks, banner stands, and tabletop exhibits. You could also lease one. There are pros and cons for both that we’ll discuss in the following paragraphs. We’ll also look at how to pick the best choice based on your needs and your financial situation.
Benefits of Purchasing Booths for Trade Shows
A purchase of an exhibit will allow you to spread the cost over a number of occasions. If you go to a lot of events throughout the year, this could turn out to be the best option for you. Let us take an example to illustrate the reasons.
Suppose you go to five events per year and buy an exhibit costing $12,000. The cost for the initial one-year period is $12,000. The cost drops to $0 for years 2, 3, and 4 (for simplicity, it’s not taking into account storage costs, depreciation and insurance, etc. ).
Let’s say you want to rent booths for each show. Let’s suppose that the rental price is $4,000. If you go to 5 events each year, the cost during the initial year is $20,000. Then you’ll have to pay another $20,000 in the second year and then on. If you have the money for it, the best option is to buy a new display.
Another reason to invest in a display exhibit is that you’ll be able to have greater control over the appearance of your exhibit. The design will be crafted in accordance with your specifications. If you’ve put in a lot of effort and cash to create your company’s image and image, you may prefer the control offered by the new display system.
Benefits of Renting A Booth For Trade Shows
Renting is a great option with many advantages. If you rent, you do not have to put up a substantial amount at the start. Renting is more affordable, which also gives financial flexibility. This is crucial if you’re on a tight budget.
Renting also provides you with the possibility of using various colours, graphics banner stands and tabletop displays for various occasions. You can alter your presentation, image and your message of marketing to fit the needs of each event’s attendees.
Furthermore, renting booths lets, you reduce the cost of storage as well as installation and damages during transportation to the hall for conventions. The business that leases the space to you will be accountable for the expenses. If you own an exhibit, you are responsible for the costs directly from your pocket.
Buy and sell. Rent from Island Exhibits to Table Top Displays
After you’ve learned the benefits of each option, which include purchasing a tradeshow booth or renting one – it’s time for you to decide the option that is most suitable for you.
Consider your budget in relation to what you hope to accomplish through trade exhibitions. How much do you have the funds to invest in an exhibition? If you decide to purchase an exhibit, do you have to sacrifice features that will help you create your brand and convey your message to the world?
Also, figure out how many events you’ll be attending in the coming years. If you plan to attend a couple of occasions per year, renting an exhibit with high-quality banner stands and tabletop displays might be an excellent alternative to purchasing one.
Then, consider the short and long-term objectives. Do you require the versatility of design offered by leasing a booth? Or do you require an exhibit that incorporates your images and best suits your image?
When it is time to change your exhibit at a trade show display, tabletop displays and other items, keep in your mind that renting and purchasing both have advantages. The choice that makes the most sense for you will be based heavily on the budget and objectives.