Shows for trade are full and thrilling, and of course, time is crucial. There are always millions of things to complete and observe, and sometimes it seems impossible to complete all your goals. There are, however, many methods you might not have thought of that can aid you in saving time in the immediate timeframe and when you attend the next event.
Do your best, not harder.
Instead of racing around on the day of your convention to make sure everything is completed, begin your preparation work in advance. If your marketing team is trying to promote your presence at the convention, be sure they’re careful about how they’ll be directing their efforts. An email blast to your entire list of contacts could appear to be a time-saver; however, in reality, it’s wasteful. Instead, you should ask your team to spend their time wisely by only reaching out to those clients that are most likely to attend the convention, such as those located close to the area where the show will take place like, for instance, or those whose company designs are most in line with what’s being discussed at the convention. If you’re continuously sending promotional emails to all of the contacts you have, clients will soon begin to see your emails as spam and will simply erase them at a glance. If you’re careful to only send messages that are relevant to the recipients, you’ll be well-rewarded!
Also, make sure to be as precise as you can in your marketing materials to ensure that the audience will know exactly what you’ll show or give away at the convention. In this way, attendees are already aware of what they’re looking for, and your staff won’t have to explain your company’s entire mission to every and every person who comes through. The effort you put into preparing for the event will prove beneficial when it comes time to host the event.
Inflatable Booths Cut Setup and Teardown Time
Of course, one of the biggest time-wasters is the preparation of your display prior to the event and dismantling it afterwards. If you typically make use of portable displays that are able to be put together in less than a half-hour, it might not be a huge issue. However, if you’re part of an enterprise with a larger size and use large-scale island displays, this could require a whole day that is spent prior to and following the convention to put together and get your exhibit down.
One of the latest technologies available is inflatable booths. It’s true they look as professional as traditional displays and can be put up in just a few minutes. You can upgrade any part of your display using an inflatable element or even redesign your entire display with inflatable booths. Unpack your display and hit the button! You could even make use of the crates for tables after the display is in place, which will save you time that would have been waiting for the containers to be delivered when the time comes to pack them up.
With one million and uncountable things being done during an industry conference with a little planning and inflatable booths which can be set up and removed within minutes could free up an amazing amount of time to complete other activities. If you work smarter, not more, you’ll discover that trade shows are less stress-inducing and better efficient!