You’ve heard of this and believe you understand what the term is. Once you’ve gone through this article about the Digital marketing aspect, You are more comfortable using the term in your daily business. But, as the owner of a small business, do you run any current digital marketing initiatives operating in your company? Or do you believe it’s reserved for larger companies that have big budgets on advertising? Perhaps not.
What exactly is the definition of digital marketing from a small-business owner’s perspective? My opinion is that it’s the process of promoting products and services with the help of modern and technological advancements. In simple English, it’s about placing your product or service in the eyes of your targeted market using tools like blogs, texts and banner ads, just to mention a few.
Digital marketing encompasses some if not all the activities you might think of as internet-based marketing. In any case, either way, internet or digital marketing is a different way to help spread the word to the public about your offer or product.
In addition to being innovative and fascinating, What I consider to be the most exciting part of digital marketing is the capability to customize the content of every marketing campaign you run within your company.
One of the finest examples of personalisation I’ve seen in recent times was one of the most personal websites I have come across recently is the Huggies Online Club website. If you’re unfamiliar with this website, it’s basically an information site that was created to market a brand or product (Huggies) but also offers relevant information to the intended audience on subjects like pregnancy and the birth of a baby.
As a new mother, I am an active member of the website. When my daughter was born, I was asked to enter the birth date in my profile, and the moment I sign in and browse the site, the information displayed on specific areas of the site is appropriate for her age, and the stage of development – and even the text contains a reference to her name.
It has also meant that I frequent the site more than I might otherwise and use the website when I’m looking for details.
If you’re an owner of a small business, Are there any digital marketing strategies that you could run in your company without having to increase your bank’s overdraft? Yes, and I’m betting that there are many operating in this field without even realizing it. Here are some examples to consider.
Email Marketing – Begin with a Great Database
I’ve written previously in columns on marketing through email and the reasons why I believe it’s a fantastic and efficient tool for you to employ for your business. If you want to take your email or online marketing to the next stage, I believe that the initial step should be to look over and sort out and make changes to your database. Have you categorized or divided your database into distinct categories? Are you aware of the city or state each individual is from? Did you ask your databases for what kind of information they would prefer to receive? Do you have permission to use third-party databases?
What is the significance of this information? A segmented database provides you with the possibility of tailoring the content you publish to the people who view it.
If your market is managers in marketing, but your database includes many different jobs in it, including finance controllers and operations managers, would it not be beneficial to choose marketing managers and develop a special campaign specifically for this group? It’s not just that it costs less, but you’ll also have the capability to target your message at that target audience in the hopes of increasing sales.
Recently, I inquired about advertisements on two well-known business news sites. I was interested only in focusing on subscribers within the Melbourne region since I was not looking to draw customers from other areas in this particular campaign because it wasn’t necessary. I thought that since the businesses were online, they’d have a segmented and organized database. I was mistaken.
I did not go through the project, and it was a wasted chance for sales from advertising. Although your website may not be suitable for marketing, the fact that you have a segmented database lets you be flexible to run future campaigns and opportunities for business.
SMS and MMS A Potential Area of Opportunity
You’re probably comfortable with the concept of the SMS (Short Message Service), which allows you to send messages by text on the mobile phone. It is true that MMS (Multimedia messaging service) might be less well-known to you. In essence, MMS is the capability to send messages through mobile phones that contain text and images, as well as videos and audio files in addition.
Before you begin sending messages via SMS and SMS messages into your databases, it is vital to be able to identify users who would be happy to receive this kind of communication from you. Mobile phones are extremely personal and offer an excellent opportunity to talk directly with your customers, but it is essential that you’ve got their permission to communicate with them. There are very few companies to who I give permission to contact me in this way. However, there are instances where I rely on this information, for example, reminders/confirmation of my hairdressing appointment.
There are many places where SMS and MMS are useful. If you’re involved in the real estate industry, and you want to inform potential buyers of times to open for inspection, or if an offer has been made on the property they’re interested in or urging buyers to take action.
If you’re a retail store, it might be beneficial to distribute new products or specials info in this manner. If you’re hosting events, you might want to mail out reminders and directions during the day to your venue using the link on Google Maps. Whatever you decide to do, be sure you’ve got permission to send messages and the content you send out is personal and pertinent to the person who is receiving the message.
Blogs – If You’ve Something to Say, It’s Relevant!
As a small business proprietor, it is possible that you are committed to what you do or in your area of knowledge. If this is the scenario you are in, then a blog could be the right choice for you.
Being able to express your opinion on the topic or share ideas about your field is a great way to increase your visibility, and when you’re involved in B2B marketing, then I’d suggest this tool is perfect for you.
It doesn’t matter if you be a webmaster to start blogs (although even if you don’t own an online presence and are committed to your business, then I recommend you start one) because there are many apps like WordPress and Blogger.com that can assist you in starting your blog without the need to take any programming courses or HTML.
An easy DIY solution could be a good idea to get started, and when you are able to build a strong fan base, it might be worthwhile to invest in an application that is customized to meet your specific needs. As with everything, if your last blog post was published six months ago, perhaps think about removing it. Keep a note in your diary to write a new post.
It is not difficult to see how technology is revolutionizing the way we live our lives and consume items and services. For example, when taking public transport, I keep track of my bank account balances, when waiting in a doctor’s office, I make my grocery shopping, and while I’m in between meetings, I create my e-newsletter. I also make meetings for my trainer on the online calendar. I also use Google Maps to get to the client’s appointments.